You’ve been working hard. You're in the right niche.
Your business is just not connecting with the right people yet.
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You believe in what you do.
What you've made is unique. It's quirky, cool, alternative, weird. It's a piece of you.
It's not meant for everyone, but the people who get it, really get it.
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Those clients exist, but they don’t always recognize you as the right fit.
They scroll past or hesitate. Your branding doesn't match the quality of your work.​
You might assume a brand designer won’t get you.
You’re too strange. Too dark. Too specific.
Your ideas feel like they’d need to be softened to be marketable.
Tone it down.
Make it easier to sell to the masses.
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But deep down, you know that’s not the answer.
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You don’t want a boring business.
You want your brand to finally click so the right people recognize you immediately. ​​
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That’s where I come in. I specialize in understanding the unusual, and making it work.
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My strategy-led designs turn niche businesses into professional brands, so you stay true to your authentic self, and your ideal clients connect with you.
Selected Projects
CLIENT
Wrathletics
An athleticwear brand fueled by rage.
Tattoo Artists & Studios
Co-ops
Non Profits & Community Orgs
Vintage & Thrift Retailers
Independent Bookstores
Street Food Vendors
Indie & Punk Bands
We Might Be A Good Fit
Music Venues
Tabletop Game Shops
Record & Music Stores
LGBTQIA+ Owned Businesses
Yoga Studios
Cannabis Retailers
Your New Brand
I offer one brand design package. Every project includes the same core elements, with optional add ons available if needed.
This is a full brand foundation built around who you are, how you work, and who you want to attract. It includes strategy, direction, and design that work together.
These core elements are what makes a brand usable, recognizable, and able to grow. These pieces are not optional. They’re the foundation.​
Brand Design Essentials
A complete brand identity.
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Brand audit
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Brand strategy guide
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Complete logo suite
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Typography system
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Full color palette
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Custom illustrations or graphic accents
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Brand patterns
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Brand mockups
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Brand guidelines
Timeline
4-6 weeks
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Investment
€2500
Payment plans are available.
Optional Add-Ons
Bring your brand to life.
Digital assets
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Custom email signature
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Branded Instagram highlight covers
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Custom social media profile picture
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Social media header or cover graphic
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Canva social post templates (5 branded social templates)
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Branded email marketing template
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Print assets
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Business card design
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PDF brochure or services guide
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Flyer or poster design
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Packaging design
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Client thank-you cards
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Add-ons are priced separately.
Websites
Custom websites that showcase your work and brand, built for SEO, performance, and conversion.
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Websites are started after brand identity is complete, as the brand identity is needed to properly design the website. Timeline is 3-6 weeks after brand is completed, depending on project scope. Investment for a custom website starts at €2200. Contact me for a custom proposal.
It’s time to build an authentic brand that reflects you and your work clearly to connect with the right clients.
The Process
You start with a short intake form and we have a conversation to make sure the vibe fits.
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If we're a good match, I’ll send your proposal. You’ll confirm any add-ons, sign your contract, and submit your first payment. Once that’s done, you’re officially booked and we get started.
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From there, I dig into research and direction, developing strategy first and design second.
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You’ll see early concepts before anything is finalized, so we’re aligned from the start.
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Then the full identity comes together.
We refine it until it feels just right.
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At the end, you receive a complete brand system and clear guidance on how to use it.
What Clients Say
What Other Designers Miss
You already know your brand should work for your business. It should attract the right clients, support higher pricing, and clearly differentiate you in the market.
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Your brand also has to be honest.
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When a brand reflects the person behind it, something shifts. Decisions become clearer. Marketing feels natural. The business gains momentum.
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You're no longer faking it or performing. You're free.
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Authenticity does more than look good. It acts as a filter. The people who get it recognize themselves in your brand and lean in. The people who do not quietly move on.
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That is not a risk. It is the point.
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When your brand aligns with how you think, how you work, and what you value, it stops trying to appeal to everyone and starts attracting exactly the right clients.
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Let's build an authentic brand that looks great and feels right.
I'm Hannah Edwards
I built this business because it's exactly what I once needed.
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I have always been a little unusual and never quite fit in. I tried to hide that in my brand, keeping things broad and polished, which pulled in work I did not care about and led to burnout.
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Eventually, I realized that if I was not being honest in my brand, the right clients could never find me. So I stopped second guessing myself and rebuilt everything around who I actually am.
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Now I work with businesses who feel the same way I once did. Disconnected, unseen, misunderstood. I create expressive, strategic brands for misfits and niche businesses that do not fit expectations, designed to attract the people who truly get them.
